Apple Announces iPhone Release Date

Mark your calendar for Saturday, June 11 -- that's the date that Cingular has announced that it will begin selling Apple's long-anticipated iPhone. That date is also the first day of Apple's Worldwide Developers Conference.

Source: Crave

Palm Pre Arrives June 6

Sprint (NYSE: S) today announced pricing and nationwide availability for the highly anticipated Palm Pre phone, offered exclusively from Sprint.

Palm Pre will be available nationwide on June 6 in Sprint stores, Best Buy, Radio Shack, select Wal-Mart stores and online at Sprint.com for $199.99 with a two-year service agreement and after a $100 mail-in rebate.

Sprint has high hopes for the device:

"It's the highest confidence I've ever had going into a device launch that this is going to be a blockbuster," said Kevin Packingham, senior vice president for product and technology development at Sprint. "I'm pretty sure we'll know within the first week."

Marketers Have to Take Mobile Seriously Now

Interesting article on Mobile Advertising in BusinessWeek that is worth a read.

The article talks about Pandora - a nine-year-old, free online service that lets users design 'radio stations' based on their musical preferences. Pandora has become a very popular mobile app as well and advertisers like Best Buy, Dockers, Target, and Nike have started to buy ads on Pandora to experiment with what remains a cheap advertising medium.

'We've reached a tipping point,' says Domino's Pizza advertising executive Rob Weisberg. 'Marketers, especially consumer brands, have to take mobile seriously now. You have to be where your customer works, lives, and plays.'

Pandora mobile advertisers are seeing pretty solid response rates to their ads which bodes well for the medium.

iPhone Game Review - iZombie Death March

The folks at Sonic Boom recently released their latest iPhone game - iZombie: Death March

I downloaded the game last night and had a great time killing lots and lots of Zombies. The game is very straight forward - you play as a lone gunman surrounded by Zombies who come at you from every angle. Simply touch the screen where you want to shoot and 'pow!' the Zombies go down.

There are 6 missions or chapters to choose from:

1. Point Blank
2. Guardian
3. Bunker
4. Graveyard
5. Runaway
6. Extraction

And in each chapter you can choose from four different difficulty levels: Easy, Normal, Death Wish or Nightmare. As the descriptions indicate, the chapters get increasingly more difficult.

I played all 6 chapters and mixed in varying difficulty levels. My personal favorite (pictured) is Runaway where you are in the back of a pick-up truck gunning down Zombies while trying to drive away from some crazy monster chasing you down the highway.

The game is also made more interesting with the clever storyline that is displayed between chapters. There are some great quotes in here including my favorite:

'Time flies when you have a gun.'

There must be something weird going on in the Zombie space because between this game and Popcap's new PC game 'Plants vs Zombies' I've been spending too much time killing zombies, but boy, is it fun.

SonicBoom is offering iZombie Death March for an introductory price of $1.99 through iTunes. The game is very well done and it's a fun diversion for 5 minutes or longer. I highly recommend downloading this title and don't be surprised if you find yourself groaning BRAAAAAAINS!! every now and again after playing it.

iPhone Game Review - Bed Bugs

My wife and I both have iPhones and this weekend she was mentioning that she has yet to find a game that she 'just loves to play'. Now, to be fair, she doesn't have a lot of time to surf through the thousands of games in the App Store but I have found quite a few that she likes, just none that she is addicted too.

Well, I may have found one tonight in Bed Bugs. Developed by Igloo Games Bed Bugs is highly addictive and very fun. You play the role of a sleepwalker who climbs out of bed and is bombarded by all different types of Bed Bugs that are doing their best to wake him up. At each level (I made it through 9) a new Bed Bug is introduced and each of them have to be handled differently.

Some you can't touch. Others you have to touch multiple times and in the latest level, some you touch once but you better not touch them again.

The game starts out pretty easy but gets progressively more difficult as the new Bed Bugs get introduced and you have to keep your fingers moving to keep your Sleepwalker asleep.

This is a game that is simply perfect for the iPhone and iPod touch and everything about the game is done extremely well: the sound, the graphics, the controls and the game concept are fantastic.

This is Igloo's second iPhone game. Dizzy Bee was the first and although I have personally not played it, it has gotten tremendous reviews so it's no surprise that these guys have nailed it again with Bed Bugs.

This is a game for all ages and I'm excited to show my kids this one as well. It is currently selling for $1.99 in iTunes and I highly recommend downloading it now.

How to Stop -- Or Live With -- Global Warming

According to research at Princeton, current technologies are capable of stopping (or at least slowing) the rate of global warming by 2050 if properly applied. Using a mix-and-match approach, students who participated in a game-like experiment found that the current portfolio of energy-saving policies and technologies (flourescent bulbs, nuclear power, wind turbines, reducing deforestation, etc.) could indeed keep global greenhouse gases constant over the next 50 years. The trick is to apply these solutions to developing countries, where rapid industrial growth will put them on track to overtake the developed world in greenhouse gas output within the next several decades.

Meanwhile, Live Science has a top-10 list of side effects of global warming, such as more severe allergies, more sinkholes from permafrost melting, a less dense upper atmosphere that will affect how satellites orbit the earth, more forest fires and rapid deterioration of ancient ruins. Perhaps the strangest prediction of all: mountains that lose their glaciers and permanent snow caps will actually 'grow' as the weight on them decreases.

Unintended Consequences of Biofuels

Biofuels, particluarly those derived from ethanol, have been heralded as an ideal way to wean us off of polluting and increasingly expensive fossil fuels. While we may have no choice but to rely on biofuels in the future, some futurists are sounding the alarm about the unintended consequences of biofuel reliance. In July, the futurist think tank Global Business Network noted that crop growth for biofuels could come at the expense of the world food supply. Others are citing the phenomenon of 'agflation,' or the increased price of all things agricultural, from produce to dairy products to real estate in rural areas. Indeed, manufacturers of all types are beginning to notice higher prices for animal by-products used in products such as soaps.

While market forces may eventually correct agflation-driven price increases, the time is now to understand that energy solutions such as biofuel are not 'magic bullets' without impact in other areas, and to mitigate those impacts.

Source: Techdirt